Round vs Sharp Tones - The Weekly Grind 2017

Hello everyone, and welcome back to the Weekly Grind!

"Round vs Sharp" Tones

You'll hear us give a number of descriptors when walking you through our coffee here at the mill, particularly when comparing two brews for you. So what does it mean when we say that a coffee has round or sharp tones? Essentially, it's not so much a 'standardized' description as it is our personal way of describing to you how a coffee may feel on your tongue.

Well balanced or smooth coffees that have nutty, buttery, or chocolatey flavor notes may give off a more rounded feel, for example, than a fruity coffee whose higher acidity and more pronounced winey aftertaste may come off as sharp. In other words, Chuck will be more likely to give you the round descriptor when pointing you toward a smooth Sumatra or milk chocolatey Maui, and a sharp descriptor for a fruity Kenya.

This Week's Toasty Tidbit: Inside Scoop on the Armeno Logo

As many of you know, a little over a year ago we went through a major rebranding effort that gave us a fresh new look and logo that we're proud to show off. There were a handful of different options that John and Chuck considered, but in the end they chose to switch out the hot cup for the more timeless look of our new design, as they felt the focus on the beans better represented what Armeno is all about. Hope you've all been loving the new look as much as we have! 

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