I'm usually a dark roast, just good coffee flavored coffee. When I placed this order, since there is SO many choices, I felt I should mix things up. I'm so glad I did. This coffee is great, wonderful flavors and smell. Not overpowering. I had some "chocolate" coffee before, and it was way to strong, covered the coffee taste. Not this one. Now when I place an order, I'm going to put at least one different blend, so I can see what I have been missing.